I'm Abe Salas. Through Nyla Brands, I run Meta ads for snack & CPG brands, creators, and small businesses — turning the audience you already have into customers.
No agency account team. You work with me directly — the same person who runs your ads is the one on the call.
The problem I fix
You built the audience organically — TikTok, Instagram, word of mouth. But the machine that turns that attention into trackable, repeatable website sales was never installed. So it leaks.
No Meta Pixel, or a pixel with no Conversions API behind it — so a chunk of your sales never get counted, and Meta's algorithm is optimizing half-blind. First job, before a dollar of ad spend: fix the measurement.
Thousands of people watched your videos, clicked your profile, almost bought — and then vanished, because there's no system bringing them back. Your warmest buyers are the cheapest sales you'll ever make.
Selling only through TikTok Shop or marketplaces means fees on every order and a customer relationship you don't own. Ads that drive to your own website build an asset — your store, your margins, your email list.
How it works
Step one
Pixel + Conversions API installed properly, domain verified, every purchase accounted for. You can't scale what you can't see — so we make sure you can see everything.
Step two
Small budgets, clear kill rules decided before launch. Ads that don't earn their spend get turned off on schedule — not on hope, not on panic. Your existing best content becomes the first creative.
Step three
Budget only follows evidence. Winners get more money, audiences get widened carefully, and you get a plain-English readout of what every dollar did. No dashboards you need a translator for.
About
I started in CPG on the ground in Los Angeles, where I ran $11 million in sales for the biggest brands inside PepsiCo and Frito-Lay — Doritos, Cheetos, Lay's, and more — across 150+ retail accounts. Years of selling products off physical shelves, to real people, is what gave me a deep understanding of how advertising actually works: not clicks and dashboards, but people deciding what to buy.
Today, I work at a Fortune 5 advertising company, where I'm in charge of ~$30 million in advertising for some of the biggest CPG companies in the world — across dairy, spices, ice cream, protein bars, and snacks. Nyla Brands is where I bring that exact same quality of work — the strategy, the measurement, the discipline — to small but growing businesses that deserve it just as much.
Contact
Send me your website and where your audience lives today. I'll reply with an honest first read — what's leaking, what I'd fix first, and whether ads even make sense for you yet. If they don't, I'll tell you that too.